Our Purpose
Sencha House, founded by Iba Kiyoto and Ikeda Kenta, is a platform dedicated to reimagining how the world experiences the universe of Japanese Green Tea. Rooted in the rich heritage of Japanese Green Tea, Sencha House transcends traditional brewing and sales by embracing innovation, design, and creative approaches that challenge conventions, while expanding the boundaries of what defines the world of Japanese Green Tea.
The partnership between Kenta, a 10th Grade Chashi tea master and producer from Kagoshima, and Kiyoto, a creative from Torino with a wealth of experience in advertising, design, and contemporary art, provides a solid foundation for developing fresh, yet deeply informed ideas. Together, they seek to uncover the essence of Japanese Green Tea, crafting innovative high-quality products through contemporary aesthetics that honour traditional elements while offering new perspectives.
This perpetual blend of the timeless and the contemporary reflects our purpose to spark a cultural dialogue that invites the world to explore the richness, depth, versatility, and reach of the Japanese green tea world. It is our aspiration to create a community that not only cherishes the Zen principles of balance, harmony, and mindfulness but a community that bound by a shared passion for Japanese green tea culture, collaborates actively and inspires fresh creations and interpretations that enrich our lives, elevate our rituals, and help us grow together.
3 Keystones
Green Tea
It is where it all began the inspiration, the driving force, and the core of what we do. Japanese Green Tea will forever be our guiding light and our trusted partner, symbolizing not only our roots but also our unwavering commitment to preserving, evolving and innovating traditional concepts and philosophies, ensuring they transcend time and continue to enhance human well-being for generations to come.
People
Social interaction is crucial for humans as it meets essential psychological and emotional needs. Human connections help alleviate stress, enhance happiness, and support personal development. Inspired by the rituals and etiquette of traditional tea ceremonies, which promote respectful and mindful engagement, our focus is on cultivating community, fostering shared experiences, and thereby enhancing overall well-being.
Space
In the traditional tea ceremony, every aspect, from the layout of the tea room to the choice of utensils and decorations, is meticulously planned to create a harmonious and tranquil atmosphere. The simplicity and elegance of the design aim to cultivate mindfulness and a profound sense of presence among participants, fostering deeper emotional and spiritual connections. Our emphasis on space, its design, and our interaction with it is a fundamental aspect to us.
Culture
Curiosity
We value asking questions, seeking knowledge, and staying curious about life, the people surrounding us, emerging trends and the different world-views ensuring we always can find new ways of delivering thoughtful experiences.
Mindfulness
We value being present, noticing, being self-aware to better experience the world around us. We believe a mindful environment where we actively listen and observe can lead to more intentional actions and better achievements.
Collaboration
We believe in the power of collective creation. We foster open communication and collaboration with our clients, partners, and stakeholders, valuing diverse perspectives to deliver intentional outcomes that can benefit all.
Innovation
we constantly push boundaries and challenge the status quo. Our commitment to innovation translates into fresh ideas, progressive solutions, and a drive to redefine the future, ultimately benefiting all stakeholders.
Harmony in balance
we believe in harmony through balance, fostering a healthy and sustainable environment. It is paramount to thrive both professionally and personally, ensuring sustained well-being, and higher quality results.